Marketing is a crucial component of any successful business, and choosing the right marketing tool is essential to achieving your marketing goals. Best ideas and solutions have been shelved because the creators didn’t go an extra mile to market their product. Engaging with potential customers and gathering feedback is key to determining if your product meets their needs.

Scaling up your marketing efforts can help you reach a wider audience, but it can be challenging for many founders. However, as a founder or creator, you are responsible for all aspects of your business’s success, including marketing. Choosing the right marketing tool can have a significant impact on your marketing efforts and overall success.I have broken down some of the factors that influence your choice of marketing tool

1. What are your goals? Identify your business goals and the specific marketing objectives you want to achieve. This will help you determine the features and capabilities you need in a marketing tool.
2. Your budget: You have to consider how much you are willing to spend on your marketing.
3. Features and functionality: Look for a marketing tool that offers the features and functionality that are most important to your business, such as SEO optimization, email marketing, social media management, analytics, and reporting.
4. Ease of use: Look for a tool that is easy to use and navigate, with a user-friendly. If you’re going to share with your team you should engage them in choosing  the tool because if the tool is difficult to grasp then you will need to add a budget and time to train your team.
5. Integration with other tools: Check if the tool integrates with other marketing tools or platforms you are currently using, such as your CRM, email marketing software, or social media management tools.
6. Customer support: Make sure the tool offers reliable customer support, including training and ongoing assistance.
7. Reviews and reputation: Read reviews and check the tool’s reputation online to get an idea of other users’ experiences and overall satisfaction with the product.
8. Tips and guides: A good marketing tool should be able to give you tips and strategies of how to market your product/brand. Like if it is an SMS marketing tool like https://1to1mobile.co.ke they should break down for you the best time and season to send SMS, what time to send a message to a certain target and how to strike a short message but communicate to your audience.

By having these in mind you can be sure to have the most suitable tool for your marketing needs.

 

To learn more about marketing and marketing tools and be updated on my learnings follow me on twitter https://twitter.com/molellevy and checkout my blog on here

1TO1Mobile, a leading provider of Bulk SMS communication solutions

We would like to announce the release of our new WordPress plugin that enables businesses to set up SMS notifications for their WooCommerce online store. This plugin is a game-changer for any online WooCommerce store looking to enhance their customer experience and boost their sales.

WooCommerce is the most popular eCommerce platform on WordPress, and with 1TO1Mobile’s new plugin, businesses can now leverage the power of SMS notifications to provide their customers with real-time updates on their order status, delivery schedules, and other important information. This way, customers can stay informed and engaged throughout the purchase process, leading to increased customer satisfaction and high customer retention.

It is easy to set up SMS notifications for WooCommerce with 1to1Mobile’s plugin. The plugin is designed to seamlessly integrate with WooCommerce, allowing businesses to customize and automate SMS notifications without any coding skills. The plugin comes with pre-built SMS templates that can be easily customized to fit the brand’s messaging, making it easy to get started right away.

In the next version/phase, we are planning to make the plugin highly flexible, allowing businesses to choose when and which SMS notifications to send. With 1to1Mobile’s plugin, businesses will be able to send SMS notifications for a range of events, such as order confirmation, order cancellation, shipment tracking, delivery confirmation, and more. This level of customization will ensure that businesses can tailor the notifications to their specific needs and provide their customers with the information they need, when they need it.

One of the biggest advantages of SMS notifications for WooCommerce is that it increases customer engagement and reduces cart abandonment rates. By providing real-time updates, customers are less likely to abandon their cart or switch to a competitor, leading to increased sales and revenue. Additionally, SMS notifications are more effective than email notifications, which often end up in spam folders or remain unopened.

In conclusion, 1to1Mobile’s new WordPress plugin for SMS notifications is a powerful tool that can help businesses enhance their customer experience and increase sales. With this plugin, businesses can leverage the power of SMS to improve customer engagement, reduce cart abandonment rates, and boost their revenue.

One of the most effective ways to drive business growth is to use social proof to influence customer behavior and drive sales. Social proof, also known as “informational social influence,” is the phenomenon in which people tend to follow the actions or opinions of others in order to make decisions or form judgments.

One way in which social proof can increase business growth is by increasing conversions and driving sales. According to a study by BrightLocal, 88% of consumers say they trust online reviews as much as personal recommendations. By showcasing the experiences and opinions of other customers on social media or any other medium, you can provide potential customers with the reassurance and confidence they need to make a purchase decision, reach a wider audience, increase brand awareness and this can help to drive traffic to your website and increase conversions, ultimately leading to increased revenue for your business.

In some cases, using social proof in business can lead to an increase in sales of up to 20-30%.

One business that has successfully used social proof to increase growth is Airbnb. The company showcases customer reviews and ratings on its website, providing potential customers with valuable insights into the experiences of other users. This has helped to build trust and credibility with potential customers, and has likely contributed to the company’s impressive growth.

Amazon as well uses social proof. They regularly showcases customer ratings and reviews on its product pages, providing potential customers with valuable insights into the quality and value of its products. By doing so, Amazon has been able to build trust and credibility with its customers, increase conversions and sales, and differentiate itself from competitors.

Where or how can I start

To start, it’s important to collect customer feedback on a regular basis. This can include soliciting feedback through surveys or reviews, as well as gathering feedback through https://1to1mobile.co.ke feedback and leads collection tool or social media and other channels. By collecting a wide range of feedback, you can get a more complete picture of how your product is being used and what people think of it.

1TO1Mobile feedback tool gives you the power to collect videos or text reviews with the leads. You can download the videos and repost on social media. Contact our sales representative today and get a detailed guide, call or whatsapp:0729687221 or email molel@1to1mobile.co.ke.

Overall, using social proof in business can be a powerful tool for increasing growth. By showcasing the experiences and opinions of satisfied customers, you can build trust and credibility, increase conversions and sales, and differentiate your product or service from competitors. In fact, according to a survey by Spiegel Research Center, displaying customer ratings and reviews on product pages can increase conversions by up to 270%. By leveraging the power of social proof, you can drive growth and success for your business.

Did you know that SMS is by far the 1 preferred communication channel between brands and their customers.

In fact, 75% of millennials say they’d rather text with a business than email or phone call.

Couple that with response and open rates that are also higher than any other marketing channel and you’ve got yourself the best opportunity to sell you brand, run promotions or gather survey feedback & data out there.

So, we built an easy to use SMS platform that covers your concerns. I run a business and in the search for a solution to market my brand “NyamaNyama” I faced many challenges with the available SMS marketing platform. Some of the issues I got were and not limited to

•  High rates some were upto Ksh 2/ SMS
• Very difficult to use the platform.
•  Poor support and very long turn around even to responding to issues.
• Opaque delivery status.
• Very little analytics and conversion rates
• No way to collect phone numbers/ leads

The list is endless. You can add to it with some of your concerns from your current provider.

We developed 1TO1MOBILE having all these concerns in mind and we will be adding more solutions based on your recommendations.

Jump on our ship as we build a tool to push our brands to as many customers as possible. Our focus should be building the brand and the tools should just support us in the process without much hindrance.

1TO1MOBILE is offering you an opportunity to have a lifetime tool with the most affordable rates and round the clock support with less than 2 minutes turn around time. Our current OFFER of 60% discount on Sender Id is still on for Nov 2022. Give me a call on 0729687221, Email:molel@1to1mobile.co.ke  or visit https://1to1mobile.co.ke/contact-us

As we approach the second quarter of 2022 after a successful first quarter we need to mark all the important dates that you should sendan sms to your customer.All days are crucial for any business but we understand and believe that some dates customers deserve discount or communication.We have complied for you those dates that we feel your should remind your customer about any exciting offers or discounts. Discounts tend to increase ROI by approximately 15%.

April 1: April Fool’s Day

On this day many people don’t trust whatever people or business tells them but you can be crafty and witty and come up with a beliveable message e.g we know you have been fooled today, but here at nyamanyama we always mean business to rub off the disappointment we are going to give you 15% discount of every nyamanyama product

April 7: World Health Day

Let subscribers know you’ll donate a portion of every transaction to a charity to honor healthcare heroes and encourage them to shop.

April 17: Easter

To stand out from other spring holiday promotions and inspire users to convert, provide free gift wrapping to your SMS audience.

Having been frustrated to a point that you feel you can’t handle it anymore you are welcome to join our feature rich and robust customer messaging platform. Making a platform switch can be scary especially if you are not conversant with the new platform. At 1TO1MOBILE we believe migrating your SMS/Personalized messaging program should be simple and painless in many circumstances.

This article will walk you through the process, answer frequently asked questions, and recommend best practices for accelerating post-migration growth.
When migrating to 1TO1MOBILE, you’ll have dedicated teams to support you along the way, including:
Messaging Operations Team to work directly with the carriers for a seamless transfer experience
Account Executive and Client Strategy Manager to support on-boarding and ongoing strategic planning

To migrate and start sending your messages from your 1TOT1MOBILE account you need to have these items in place:
1. Have all contacts/leads in an excel sheet or a csv.
2. Your company registration certificate for a limited company and business name registration certificate for a sole proprietor.
3. A duly filled sender name request form. Download one here.

Incase your sender name will change we will advice you to send a message to all your subscribers from the old platform and notify them that you are switching to different sender name.

If by chance your sender name changes then definitely you will loose between 2-3% percent of your subscribers. If the mobile network providers agrees to retain your sender name after switching to 1TO1MOBILE then chances are you won’t loose any subscribers because of the migration.
After your migration is complete, you and your Client Strategist can focus on engagement strategies that will help you retain subscribers over the long term.

We have a quick guide on how to provide value to subscribers via SMS.

In short, after sales marketing is your follow up. That is to say that this is what you will do to chase up the people who have already bought from you, it is how you will ensure that they have the best possible experience and it is – more crucially still – how you will ensure they are ready to buy from you again before they move forward. After sales marketing is sales, after sales!

You might be looking for an example at this point. Well, the most straightforward example of after-sales marketing would be to follow up a sale by providing someone with money off of their next purchase. This is particularly useful if you sell consumables (which can range from toothbrushes to diaries – anything that requires repeated orders) as it can help to create loyal customers. Likewise, it works very well for people who might want to buy the product they just enjoyed for someone else as a gift!

After sales marketing can also mean that you collect the address of the buyer and then go on to use that in future marketing. You might have a specific sequence of emails for your autoresponder that is specifically aimed at people who have already bought from you. After sales marketing can also mean getting feedback about how someone found the experience and much more!
Why After Sales Marketing is Crucial

So, what is so important about this kind of marketing? It comes down to several things.

Firstly: lead warmth.

Leads are potential customers. These are people who you have the contact details for and who you could go on to try and sell for. However, they are not customers yet.

A lead can be cold, meaning you have the means to contact them but they’ve never heard from you and they have no interest in your brand. A warm lead is someone that has shown interest in your brand, by visiting your site or maybe by signing up to your mailing list. A hot lead is someone that has spent time on your store page and lingered there! This is someone who is clearly ready to buy!

The hotter the lead, the more valuable they are to you. Being able to track leads and see how engaged your audience is (maybe someone opens every one of your emails and always clicks on the link?) can make a huge difference in showing you who is ready to market to and thus making sales.

But someone who has already bought from you is arguably even more valuable. They have not only demonstrated a very clear interest in your brand and have not only already spent time at your site, but now they have bought from you and therefore demonstrated that they are also the kind of customer that puts their money where their mouth is!
openPR-Tip: And hopefully, they’re about to discover just what amazing value you deliver (that’s on you!). Thus, they are also much more likely to buy from you again – whether that means a new product that you release or the same thing again. But for this to work, you need to keep the momentum up!
CLV – Customer Lifetime Value

This concept is also tied closely to CLV: Customer Lifetime Value. This term tells you how much each customer is worth to you over their lifetime. How many items does a customer buy from you on average? How regularly do they buy? Do they choose the expensive or cheap items?

Having a rough value for each customer is crucial because it now tells you how much you can afford to spend acquiring them. If the CLV for each customer is around $1,000 and you only spend $50 acquiring each customer, then you will make profit over time – as long as you manage your cash flow. These numbers can all be calculated accurately but it’s only through after sales marketing that you can increase the CLV.
Over Deliver

In marketing and sales there is a saying that says: under promise and over deliver. This means that you need to undersell what it is that you want to sell and then amaze the customer with what you deliver. For instance, you might tell your buyers that you offer 3 day delivery and then deliver in 2 days. Or you might put in a free item.

This will then have the effect of feeling like a ‘nice surprise’. The customer gets more value than they thought they would and as such, they come away very pleased. Conversely, many companies do the opposite in a bid to try and get as many paying customers as possible – they promise the world but can’t quite deliver!

Over delivery is important because it builds trust and creates a positive experience, and this results in more sales in future. This is playing the long game. And a coupon, discount code, card or anything else like that can also increase the value, while also encouraging a further purchase.

Here are some good examples of after sales service, that equates to after sales marketing:

Cards
Quality packaging
Coupons
Instructions/tutorials
Freebies
Birthday messages
Personalized message of thanks
Surveys
News of special discounts and offers
News of new products related to previous purchases
Remarketing

And something even more simple is just to place a link on your ‘thank you page’. This can take the customer somewhere else, whether that’s another article on your site or even an affiliate’s site. Either way, this is a great way to avoid having a ‘dead end’ on your site that will greet your most valuable customers!

A SenderID enables you to brand your messages with your organisation’s name or product name. Some well known SenderIDs include, JUMIA, MPESA, Safaricom, KENYA POWER.

Here are some guidelines on getting you started with SenderIDs:

KENYA

The ID should not be generic and should be in-line with your company name, services or products.

 If it is a product, we need proof by sharing the trademark.

The ID has an 11 character limit. No spacing allowed but hyphens and underscores are acceptable

Cost is KES 7,500 + 16% VAT = KES 8,700 one off payment on Safaricom and Airtel

We submit sender ID applications to Safaricom on Monday’s and Thursday’s before noon for the ID to be ready on Tuesday’s and Friday’s respectively, while on the other networks it takes 7 to 14 working days.